Y&R, a creative agency with a history trust in Oxobox Library Services to preserve all its heritage

Young & Rubicam (VMLY&R)  is a renowned creative agency known for its outstanding advertising campaigns. The agency has a strong commitment to preserving its heritage, which is why it has chosen Oxobox Library Service to safeguard all of its historical materials. Oxobox is a reputable archival company that specializes in preserving the records and artifacts of various entities. Through its partnership with Oxobox, Y&R can ensure that its historical materials will be properly stored and maintained for future reference and study.

A creative agency, such as Young &Rubicam , relies on a wide range of digital assets to produce its advertising campaigns. These assets can include images, videos, audio files, and other types of digital media. A digital asset management (DAM) system is a software tool that can be used to organize, store, and retrieve these assets. A DAM system can help a creative agency to:

  • Centralize all of its digital assets in one place, making it easy for employees to access the files they need.
  • Automate the process of organizing and tagging assets, so they can be easily found using keywords or other metadata.
  • Provide access control, so that only authorized employees can access sensitive or confidential files.
  • Facilitate collaboration and communication among team members, by providing a centralized location for sharing files and commenting on them.
  • Streamline the approval process, by allowing team members to review and approve files from a central location.
  • Preserve the integrity of the original files, by keeping track of changes and version history.
  • Facilitate distribution of files to external parties, such as clients, media outlets, and other stakeholders.

Overall, a DAM system can help a creative agency to improve its workflow, increase productivity and help to maintain the brand’s reputation.


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