Y&R, a creative agency with a history trust in Oxobox Library Services to preserve all its heritage
Young & Rubicam (VMLY&R) is a renowned creative agency known for its outstanding advertising campaigns. The agency has a strong commitment to preserving its heritage, which is why it has chosen Oxobox Library Service to safeguard all of its historical materials. Oxobox is a reputable archival company that specializes in preserving the records and artifacts of various entities. Through its partnership with Oxobox, Y&R can ensure that its historical materials will be properly stored and maintained for future reference and study.
A creative agency, such as Young &Rubicam , relies on a wide range of digital assets to produce its advertising campaigns. These assets can include images, videos, audio files, and other types of digital media. A digital asset management (DAM) system is a software tool that can be used to organize, store, and retrieve these assets. A DAM system can help a creative agency to:
- Centralize all of its digital assets in one place, making it easy for employees to access the files they need.
- Automate the process of organizing and tagging assets, so they can be easily found using keywords or other metadata.
- Provide access control, so that only authorized employees can access sensitive or confidential files.
- Facilitate collaboration and communication among team members, by providing a centralized location for sharing files and commenting on them.
- Streamline the approval process, by allowing team members to review and approve files from a central location.
- Preserve the integrity of the original files, by keeping track of changes and version history.
- Facilitate distribution of files to external parties, such as clients, media outlets, and other stakeholders.
Overall, a DAM system can help a creative agency to improve its workflow, increase productivity and help to maintain the brand’s reputation.